DISKUTA, THE STARTUP THAT MONETIZES THE INFLUENCERS’ COMMUNITIES

Diskuta allows influencers to monetize their communities. How does it work? By calling their fans and getting paid for it! In concrete terms, the startup connects influencers with followers who want to talk with them live. The principle is really to chat (hence the name “Diskuta”) with your favourite influencer as if you were asking a friend for news or advice. Influencers make call slots available according to their availability. Then they define the price of the call that their followers will have to pay to chat with them. Their followers just have to book a time slot to chat.   Diskuta : Calling their followers on 1:1 chat to monetise the audience “Our goal is to create a new source of income for influencers and to deliver happiness to followers. “ Additional income for influencers The French startup Diskuta addresses the desire of many influencers to make a living from their content creation activity. Influencers who offer inspiring content to their followers can share their expertise and ideas with their followers. For the content creator, the strategy is simple “Call. Earn.” as the site says. The more calls they make, the more they earn. The site takes a commission but does not charge a subscription fee. “We earn cash, if the influencer earns cash with us, that’s only fair”. An average influencer can quickly earn more than 100€ in an hour, while having a real added value for their followers. Influencer rates on Diskuta vary according to their fame and what they can bring to the follower. The limited time of influencers and the high demand for personalised calls drive up prices, which are generally between €25 and €50 per call, and even more for some celebrities. An average influencer can quickly earn over €100 in an hour, while adding real value for their influencer.   More proximity and backing from the community The aim of the platform Diskuta is also to help influencers strengthen the relation between them and their followers. Basically, personalising the relationship with engaged followers means converting them even more and turning them into ambassadors. It creates proximity and deepens relationships. Content creators can use Diskuta as a way to strengthen their community and share their experience and expertise. “You can call them live, you can talk to them. It makes you want to follow them even more and help them with their personal or professional projects.” Influencers can go further to serve their community, but in a broader sense this time, by offering charity calls! The earnings are then transferred directly to the association by the platform. Safe calls for influencers on Diskuta To ensure security, influencers do not share their phone number. The call module is integrated directly into the platform. And calls are not visible or recorded by Diskuta, they are strictly private!   Personalised content and advice for the followers The one-to-one call is also a real opportunity for the follower to have a more personalised conversation. Who hasn’t dreamt of talking to their idol? Diskuta offers the possibility to talk “face to face” as you would talk to a friend on whatsapp or FaceTime. You can discuss anything and everything, but also ask for advice. Many influencers have an area of expertise, such as fashion, sports, travel. Followers inspired by their content are interested in getting expert advice. What do we talk about with influencers on Diskuta?   On Instagram, Tiktok or Youtube, influencers are everywhere and talk about everything. Each influencer develops his or her own universe with an area of expertise. Let’s take a few examples: Lifestyle influencer, inspiration at the heart of Diskuta calls! “Lifestyle” is very broad. Depending on their recognised expertise, some influencers can guide their community to invest, to travel or even to prepare a world tour. Through Diskuta calls, these influencers can simply become “role models” for their followers. By inspiring them to achieve goals they have already reached, for example. A strong motivation for sure!   Fashion influencer for personalised fashion advice An influencer specialised in fashion can talk about how photoshoots take place (the “behind the scene”), how she chooses the clothes she wears or the brands she collaborates with. Likewise, a beauty pageant can explain her background and help prepare the new contestants. But she will also be able to give fashion tips or her fitness routine to her followers! If the fans follow her, it is because she inspires them. If she inspires them, she can surely advise them!   Sports Influencer for coaching and real feedback Who hasn’t dreamt of debating the match with their favourite sportsperson? Diskuta has made it real! A sportsman or woman can talk about his or her matches and competitions with other enthusiasts. Some of his followers will certainly want to know about his training, or even be mentored in their own training to continue to progress. Parents whose children are passionate about sports will also be interested in having them meet a star in the field. Inspiration guaranteed!

Monaco: Fundraising through tokenisation explained by Grant Thornton

Fundraising through tokenisation of assets is a hot topic. The Principality of Monaco wants to become the world leader in ICO (Initial Coins Offering) and STO (Security Tokens Offering). The State has defined 3 main objectives linked to the tokenisation of assets: Attract new start-ups and activities Become the leader in environmental fundraising (CleanTech) Develop an alternative to a stock exchange via tokens Extended Monaco‘s ambition is to attract companies and activities thanks to the development of new technologies, such as the blockchain, with the help of innovative means of financing. For its part, the State is financing a first ICO dedicated to the production of the new documentary film by Luc Jacquet, Oscar-winning director of The March of the Emperor. Like the Monegasque State, investors will be able to invest in green projects approved by the Principality. Grant Thornton Monaco hosted a webinar on fundraising through tokenisation, which StartuppersClub attended, here the main information ! Regulatory aspects of fundraising through asset tokenisation in Monaco Monaco has established a legal framework for the use of tokens and in order to become the leader in fundraising through asset tokenisation. Law 1482 of 17th December 2019 – Monegasque law n° 1.482 of 17th December 2019 for a digital Principality, introduced (among others) the notion of “token” and recognises its legal existence in Article 2 [Translated] : The token is “an intangible asset representing in digital format, one or more rights, goods or services, which may be issued, registered, kept or transferred by means of a digital recording device on a shared register and which, at the time of its issue or subscription, assumes the legal nature of the said right, good or service”. Law 1491 of 23rd June 2020 – The purpose of this law is to introduce, in Monegasque law, a legal framework relating to token offers (called ICO or STO). Token offering is a form of fund raising carried out by means of a digital recording device on a shared register, such as a blockchain, and giving rise to the issuance of tokens in return for the capital outlay made by investors. Order 8258 of 18 September 2020 2 types of token exist: The Utility token has for final purpose its use within the framework of a service. It can be spent but it is not a financial asset, just a kind of credit in an application. Issuing this type of token is called Initial Coin Offering (ICO). The Security token is a pure financial asset, the equivalent of shares in a company for example. The issue of this type of token is called Security Token Offering (STO). Security aspects of fundraising through tokenisation in the Principality of Monaco Digital assets must be secured before they are made available to subscribers. Law 1491 of 23 June 2020 details the conditions for raising funds by tokenisation in Monaco. The aim of the Principality is here to secure ICOs and STOs, which is not always the case in other jurisdictions. This should reassure investors and create quality investments.  Producing the most secure token fundraising in the world is Monaco’s ultimate goal. Article 2 of Law 1491: Administrative authorisation of the fundraising through tokenisation [Translated] The realisation of a token offering is subject to prior administrative authorisation in the form of a label. Article 3 of Law 1491: Registration in Monaco The legal entity proposing an ICO or STO must be registered in Monaco and receive a label from the Principality. Article 4 of Law 1491: Funds escrowed until the end of the fund raising process The funds collected will be placed in an escrow account located in the Principality. The transferred funds can only be used when the project actually starts. If the fundraising is not fully completed, the funds will be blocked in a Monegasque bank. Article 5 of Law 1491: A dedicated platform validated by the Monegasque authorities The digital platforms will be validated by the Monegasque authorities. It will have to clearly identify the issuer and will retain full control over the tokens issued. Creation of a secondary market: the virtual stock exchange in Monaco A secondary market in Monaco would allow the sale of company shares in the form of tokens. In addition, it would facilitate the establishment of a kind of simplified stock exchange. It doesn’t exist at the moment, but the Blockchain technology combined with the tokenisation of assets could well make it possible! This market would increase the liquidity of investments in Monaco. It would therefore be possible to hold tokens for projects validated by the Principality. However, some questions still remain to be answered as to how to enhance the value of these digital assets and tax the gains. The startup Tokeny will help Monaco to develop its platform dedicated to the tokenisation of assets. The fintech is already specialised in the field of blockchain creation. According to Stanislas Colin-Benoit of the audit firm specialising in digital assets Cattalaxy, the Monegasque blockchain would gain in security as the platform is adopted by more and more people. Indeed, the security of a blockchain is determined in particular by the number of stakeholders. Monaco’s approach is of course not speculative and the State will not invest in cryptocurrencies. The aim is really to develop a new economy around this blockchain technology.   Get help from Grant Thornton Monaco for your STO (Security Tokens Offering) If you wish to carry out a fundraising campaign by tokenisation (STO) but the project seems complicated for you, Grant Thornton Monaco (Yohan Roudaut and Michael Mangano) and its partner Cattalaxy can help you with the key stages of your ICO/STO: Administrative steps to obtain the label Drafting of the “white paper”, the document that investors will read to understand the characteristics of the token (Art. 7 of Law 1491). Analysis of the compliance of internal procedures with the AML and KYC rules of Monaco Audit of the financial statements by a certified auditor, in particular for funds investing in tokens